Our Story
Good Flower Farm is a small, woman-owned organically-operated body care brand located in Bayfield, Wisconsin with a production space & retail location along the shores of Lake Superior. We mindfully craft high-quality skincare products from herbs grown by the same hands that make our products.
Farm-Grown Organic Ingredients
Woman-Owned and Made in Wisconsin, USA
1% for the Planet — Sustainable Practices
Leaping Bunny Certified Cruelty Free
Our Commitments
What we don't grow ourselves, we source as mindfully as possible.
Some highlights are our organic hydrosols used in our toners are sourced from a US-based collective of small-scale organic farmers; while our beeswax used in our salves & lip balms comes from a family-run bee farm local to us in northern Illinois.
Nearly all of our ingredients are certified organic, which means they have been grown/raised without the use of synthetic chemicals.
We source from ethical, environmentally-conscious suppliers and companies with high-integrity and a commitment to quality and transparency.
Our skincare packaging is primarily reusable & recyclable glass, biodegradable paper, and infinitely recyclable metal. We do our best to minimize plastic as much as possible. Most containers are recyclable and can also be reused by our consumers in creative ways.
In 2020, we fully replaced plastic-heavy lip balm, salve, and deodorant tubes with eco-friendly plastic-free biodegradable paperboard tubes.
In 2022, we replaced our previously plastic cream and face mask lids with more environmentally-friendly metal lids. We also replaced our toner, serum, and body oil pumps with lower-plastic ones made of primarily metal.
We strive to reduce our waste as much as possible. What this looks like:
- Minimizing use of plastic - in our packaging, production process, & shipping.
- Containers made from glass and biodegradable cardboard.
- Reusable, durable utensils & tools for formulating products.
- Plastic-free shipping tape.
- We partner with Terracycle's Zero Waste Box™ and offer a recycling drop-off for typically difficult to recycle household goods & beauty care packaging in our local community.
- Mindful reuse & recycling:
You've probably heard of the "3 Rs" - "Reduce, Reuse, Recycle." We do our best to take things a couple steps further by rethinking, reimagining, and repurposing before we get to the other three. Of course, when we aren't able to reuse or repurpose, we recycle everything that's recyclable.
Our order packing & shipping system is plastic-free.
We wrap all products in recycled & recyclable Kraft paper and ship in recyclable cardboard boxes.
We use plastic-free water-activated paper shipping tape, as opposed to the common plastic shipping tape. This is not only a positive environmental choice on the front-end, but it makes recycling easier on the backend. It can be recycled with our cardboard boxes as opposed to needing to be removed parior to recycling.
We use paper shipping labels with adhesive backing vs. plastic tape.
We deliver orders to the post office typically by foot (it's just 0.1 miles away!), saving gas and thus reducing our environmental footprint.
We partner with Terracycle to recycle all of our packaging, including typically hard-to-recycle plastic lids, pumps, and sprayers.
More details here.
We donate 1% of our revenue to environmental causes.
We are Leaping Bunny Certified — no animal testing, ever, in any way.
Proudly Grown on Our Farm
Meet our Founder,
Rachel Carpenter
I'm an herbalist, formulator, farmer/gardener, educator, and writer. I'm also a mother, recent cancer survivor, and have my yoga 200-hr training, Reiki Levels 1 & 2, and a Masters of Science in Natural Resources.
I became interested in holistic living nearly 20 years ago when a visit from Jane Goodall to my university reshaped my trajectory. Dr. Goodall shared words I've spent the better part of the last two decades doing my best to embody: "Every individual matters. Every individual has a role to play. Every individual makes a difference."
My passion & love for the earth had always been there, but this and other subsequent experiences rooted my path of environmentalism. I've been on a journey to pursue & understand this connection through years of work on organic farms, teaching environmental & sustainability education at the middle & high school level, studying herbalism & nutrition, and for the last 10 years, growing my herbal skincare brand.
In 2022, we relocated to a small town on the shores of Lake Superior called Bayfield, Wisconsin. Wisconsin is where I spent my most formative years learning & teaching environmental sustainability and farming. Here we now tend a backyard microfarm, much more suited to the intensive, small-scale herb-growing needed for Good Flower Farm formulations. We also opened GFF's flagship retail location here in the summer of 2022. Late 2023 brought the opening of Field Day, a sister store in Bayfield that offers bulk refills, zero waste, and organic goods.